Flapper in the 1920s was a term applied to a "new breed" of young Western women who wore short skirts, bobbed their hair,
Violet Romer in a flapper dress c. 1915
Clara Bow in 1921, before she became a star
Billie Dove on the cover of The Flapper magazine ("Not for Old Fogies"), November 1922
Despite its popularity, the flapper lifestyle and look could not survive the Wall Street Crash and the following Great Depression. The high-spirited attitude and hedonism simply could not find a place amid the economic hardships of the 1930s.